General Business Plan is a comprehensive document intended for entrepreneurs who have existing business model, established operations, and are seriously looking for investments to take their business to the next level.
 
General Business Plan covers the following aspects:
- Mission and vision overview
- Description of business and industry
- Description of products and service
- Founders and management team
- SWOT analysis
- Customer relationship management
- Advertising, marketing, and public relations
- Operations and organizational structure
- Human resource management
- Financial plan and business assumptions
- Capital formation, business valuation, and cash
- Financial Page (Summarized Balance Sheet, Profit & Loss, Cash Flow, and key metrics)